LayogiFit
Media Design
Aruba
2023
LayogiFit, a yoga and Pilates instructor based in Aruba, partnered with Makerpedia to build her brand from the ground up. Over time, this collaboration transformed her business into a thriving online presence, featuring a fully functional website, a YouTube channel with over 500 subscribers, and e-books available for purchase. Makerpedia provided end-to-end support, including logo design, branding, website development, and content creation, to help LayogiFit grow into a cohesive and professional brand.
Summary
Starting from scratch, Makerpedia worked closely with LayogiFit to craft a brand identity that reflected her unique energy and expertise. From creating her logo and establishing a consistent visual and tonal style to launching a user-friendly website and managing her YouTube channel, the project ensured every touchpoint aligned with her brand. With e-books for sale and a growing digital presence, LayogiFit now connects with a broader audience and drives revenue through multiple channels.
Challenge
LayogiFit needed support to transition from an individual instructor into a recognizable brand with a professional digital presence. Key challenges included:
- Building a cohesive brand identity, including logo, typography, colors, and voice, from the ground up.
- Developing a website that was functional, engaging, and easy for clients to use.
- Creating and managing a YouTube channel to expand her reach and showcase her expertise.
- Ensuring consistent branding across all platforms while introducing monetized offerings like e-books.
Solutions
Makerpedia tackled these challenges with a holistic approach:
- Brand Identity: Designed a logo and developed a brand guide featuring consistent colors, typography, and messaging that resonated with LayogiFit’s target audience.
- Website Development: Built a professional website that showcased LayogiFit’s services, included e-commerce functionality for selling e-books, and integrated her YouTube content seamlessly.
- YouTube Management: Launched and managed her YouTube channel, handling video editing, uploads, and channel optimization to grow her audience to over 500 subscribers.
- Content Creation: Produced visually appealing and on-brand e-books to support her monetization efforts and enhance her professional offerings.
- Social Media Strategy: Provided ongoing consulting to maintain a consistent and engaging presence across social platforms.