Zocalo
Media Design
New York
2024
The Zocalo Asset Update project focused on enhancing the digital presence and branding materials for Zocalo, a New York-based recruitment firm. We collaborated with Zocalo to design and deliver assets including a new logo, website updates, a polished one-pager, an updated slide deck, a LinkedIn cover, and a reusable proposal template. The goal was to refresh the brand’s visual identity while creating functional and cohesive tools to support Zocalo’s business growth.
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Summary
This comprehensive branding project aimed to modernize Zocalo’s digital and print materials while maintaining consistency across platforms. Highlights included creating an engaging one-pager, updating client-facing materials, and aligning all visuals with the brand’s aesthetic. These efforts equipped Zocalo with updated tools to attract and engage clients effectively.
Challenge
The primary challenges included:
- Ensuring the refreshed assets captured Zocalo’s core values and unique approach to recruitment.
- Balancing visual appeal with professional functionality across all deliverables.
- Incorporating new elements like client testimonials, updated placements, and modern design trends while maintaining brand consistency.
Solutions
Makerpedia developed a tailored approach to meet these challenges:
- Logo and Branding Alignment: A refined logo and cohesive visual elements were designed to unify all materials.
- Website Updates: Client testimonials, logos, and placement data were updated, and a functional contact form was added to enhance user experience.
- Professional Materials: The one-pager, slide deck, and proposal template were designed for flexibility, ease of use, and consistent branding.
- Custom LinkedIn Cover: A visually striking cover aligned with the website’s aesthetics ensured a seamless digital presence.
By combining strategic design with attention to detail, Makerpedia delivered assets that effectively communicated Zocalo’s strengths while elevating its overall brand presence.